The LiftMaster Automatic Garage Door Lock makes garages more secure. Like a deadbolt for your garage. We wanted to give people peace of mind versus scaring them, so we used the sound of safety—deadbolts, bike helmet straps, seatbelts—to showcase how the lock works. An integrated campaign and media plan—with TV, print, digital, social and traditional and internet radio—helped spread the word. And reminded people there’s one more step they can take for a safer garage.