Upshotters Named Who's Who In Shopper Marketing

Five Upshotters were named to the sixth annual Who's Who in Shopper Marketing Agencies report. The report, put together by Shopper Marketing Magazine and the Path to Purchase Institute recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.


We're super-proud of the Upshotters who made the list: Lisa Hurst, Lionel Knight, Brian Kristofek, Brian Priest and Brooke Stingelin.


LISA HURST, Senior Vice President, Account Management

Hurst spearheads Upshot's shopper marketing efforts, bringing expertise and thought-leadership to its shopper insights, strategies and experiences. As the retail landscape continues to evolve, brands look to her to make them shopper-ready.


LIONEL KNIGHT, Senior Vice President, Planning

Knight is a passionate believer in the power of understanding human behavior. He heads up Upshot's research and planning efforts, tapping proven and innovative techniques to pinpoint insights that inspire programs and ultimately shoppers.



Kristofek has believed in the power of shopper marketing right from the start, working with pioneers like P&G. He's actively involved in growing Upshot's shopper capabilities, including media innovation along the path to purchase.


BRIAN PRIEST, Senior Vice President, Creative Services

Priest leads Upshot's shopper marketing creative development, developing seamless and dynamic engagement through the entire path to purchase. He creates orchestrated communications and intuitive experiences that deliver on the demands of today's omnipresent shopper.


BROOKE STINGELIN, Senior Account Director

Stingelin has developed programs in every channel and almost every retailer across the U.S. She knows all things shopper marketing, inside and outside of the store – store back and digital path to purchase first.