Upshot 2019 Trends Report

The Upshot 2019 Trends Report is live. Give it a read for our perspective on the trends brands should be following and acting on this year.

The report—meant to inspire your own approach to high-velocity change and innovation—covers topics like aging, data, conservation and, of course, retail.


Ultimately, we predict that brands will be bold in 2019. Consumers’ expectations of brands have never been higher, while the ability to filter marketing content has never been more within their control. This year’s most agile marketers will embrace a test, learn, and innovate strategy to to connect and resonate with people.


As you explore these eight trends, consider how these strategies can shape the experience you bring to your consumers in 2019 and beyond.



Liz Aviles
by Liz Aviles

VP, Market Intelligence