Email Marketing/Marketing Automation Specialist

We're seeking a Growth Marketer to build and execute robust email marketing programs, establish digital marketing best practices, build awareness and engagement, and drive conversions for B2B and B2C Fortune 500 CBG brands.


  • Develop email marketing templates for various platforms, i.e., Constant Contact, MailChimp, HubSpot, Marketo, and Adobe Campaign.
  • Execute promotional and transactional email marketing campaigns and marketing automation workflows.
  • Run and measure digital marketing KPIs, and analyze email marketing, click performance, and sales-driven reports.
  • Build landing pages in various CMS systems like Wordpress, Shopify, and Magento.
  • Work with the Account Team on the digital marketing strategy to drive engagements and conversions.
  • Help build clients' digital presence and overall journey to showcase your thought leadership in email marketing and marketing automation.


  • BA or higher in Marketing & Advertising or similar
  • 5+ years of digital experience managing and executing performance-based email and e-commerce marketing campaigns
  • Proven track record of improving performance for growing CPG and e-commerce brands
  • Have built automated email marketing campaigns, funnels, and landing pages (Recent sample work required)
  • 3+ years of experience as a front-end developer working with HTML, HTML5, CSS, LESS, and JS (jQuery and ReactJS)
  • 2+ years of experience working with Adobe Photoshop, Adobe XD, or Figma
  • Experience with demand generations or digital marketing roles, including Email marketing, SMS, and Marketing Automation
  • Experience with digital best practices to drive optimizations across campaign structures, content creatives, and landing pages
  • Clear understanding of the B2B and B2C marketing funnel and tactics, funnel optimization, lead management, and channel-level optimization strategies
  • Data-driven with great attention to detail but able to analyze holistically to translate insights into successful marketing strategies
  • Strong analytical skills and ability to use data to derive campaign insights and optimize performance
  • Strong understanding of databases, contacts management, and segmentation
  • Develop and execute A/B and multivariate email testing strategies to further improve ROAS
  • Experience with various MarTech tools, including ZeroBounce, Litmus, Mailchimp, Constant Contact, and HubSpot
  • Certifications on Marketo, Eloqua, Pardot, or relevant digital marketing platforms (required)
  • Strong verbal and written communication skills, including presentation skills