Upshot on what’s happening now and next in the consumer marketplace, recent agency news, and the latest in Upshotter culture
Upshot for the Win!
Congratulations to our Constellation Brands client and Upshot teams on their recent Bronze REGGIE win for Victoria’s Dia de Los Muertos 2019 campaign. It’s an honor to work on such a culturally rich and vibrant brand. !Salud!
Upshotters Recognized in Who’s Who in Shopper Marketing Agencies
Congratulations to the talented Upshotters recently recognized by the Path to Purchase Institute's ninth annual Who's Who in Shopper Marketing Agencies. Suzanna Bierwirth, Lisa Hurst, Jeff Daniel, Udayan Kolandra, and Brian Priest are all visionary marketers helping brands reimagine how they connect with shoppers in an ever-evolving marketplace. Cheers!Keep reading →
How Chicken Sandwiches Became Today’s Air Jordans
Did 2019 find you in line for the notoriously scarce but highly coveted Popeye's chicken sandwich? Scarcity, surprise, and a delightfully tasty sandwich created one of last year's most surprising marketing stories. Upshot VP Liz Aviles her thoughts on how Popeye's and other quick-service brands appear to be borrowing from the sneaker marketing playbook in this QSR Magazine piece.Keep reading →
Upshot Named as Top Brand Engagement and Activation Agency
Upshot is proud to be named to the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S.Keep reading →
3 Ways to Use MarTech to Win in the Home Revolution
"Gone are the days when home-goods brands could succeed by wooing consumers with safe, reassuring, and often nostalgic messages." So what should you do instead? Read Jay Davidson's approach to leveraging martech to make sure your brand succeeds.Keep reading →
Everything Matters: For Beauty Brands, a Holistic Marketing Mindset is Mandatory
Today's beauty trends are born on social with beauty campaigns now co-created by both brands and consumers. Lisa Hurst, Upshot SVP, elaborates on this dynamic and the need for a holistic approach to beauty brand marketing in her recent HAPPI article.Keep reading →