Upshot on what’s happening now and next in the consumer marketplace, recent agency news, and the latest in Upshotter culture

Death at a computer chairImage Credit: THE DRUM

How the top 3 marketing tricks of 2020 can make Halloween a treat

With the season of ghosts, goblins, and witches upon us, Upshot EVP Lisa Hurst shares how three of her favorite 2020 marketing campaigns can inspire brands looking to create Halloween holiday excitement despite a COVID-altered landscape in this recent feature from The Drum.

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Victoria Day of the Dead mobile device interactive AR experienceImage Credit: VICTORIA

Victoria brings Day of the Dead beer bottles to life with web AR

Day of the Dead continues to capture the cultural imagination. To spotlight its growing observation across the country, our Constellation Brands team created a truly immersive and beautiful augmented reality (AR) experience for the portfolio’s Victoria brand. The team partnered with AR developer Groove Jones to create an experience that invites consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Mobile Marketer recently spotlighted the work.

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Mobile screen with social media iconsImage Credit: Retail Touch Points

Tune Up Your Tone of Voice On Social

A savvy approach to social media marketing requires careful curation of tone, frequency, platform, and more. Upshot EVP Lisa Hurst discusses this and more in Retail Touchpoint's latest Executive Viewpoint.

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social media playbook graphic

What’s on Upshot’s Summer Reading List?

With summer winding down, we asked Upshotters about their favorite summer reads this year. An eclectic group of readers, they selected novels about zombies, racial identity, and the pursuit of sleep, as well as nonfiction about soccer, the wonders of Nature, and an obsessive pursuit of rare feathers. Read on to learn more about these and other recommendations from our bookish colleagues.

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Planning Paid Media During a Crisis — and Beyond

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Upshot for the Win!

Congratulations to our Constellation Brands client and Upshot teams on their recent Bronze REGGIE win for Victoria’s Dia de Los Muertos 2019 campaign. It’s an honor to work on such a culturally rich and vibrant brand. !Salud!

Who's who in shopper agencies, featuring Suzanna Bierwirth, Lisa Hurst, Jeff Daniel, Udayan Kolandra, and Brian Priest.

Upshotters Recognized in Who’s Who in Shopper Marketing Agencies

Congratulations to the talented Upshotters recently recognized by the Path to Purchase Institute's ninth annual Who's Who in Shopper Marketing Agencies. Suzanna Bierwirth, Lisa Hurst, Jeff Daniel, Udayan Kolandra, and Brian Priest are all visionary marketers helping brands reimagine how they connect with shoppers in an ever-evolving marketplace. Cheers!

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chicken sandwichImage Credit: UNSPLASH/BLAKE GUIDRY

How Chicken Sandwiches Became Today’s Air Jordans

Did 2019 find you in line for the notoriously scarce but highly coveted Popeye's chicken sandwich? Scarcity, surprise, and a delightfully tasty sandwich created one of last year's most surprising marketing stories. Upshot VP Liz Aviles shares her thoughts on how Popeye's and other quick-service brands appear to be borrowing from the sneaker marketing playbook in this QSR Magazine piece.

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Upshot Named as Top Brand Engagement and Activation Agency

Upshot is proud to be named to the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S.

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home tech icons

3 Ways to Use MarTech to Win in the Home Revolution

"Gone are the days when home-goods brands could succeed by wooing consumers with safe, reassuring, and often nostalgic messages." So what should you do instead? Read Jay Davidson's approach to leveraging martech to make sure your brand succeeds.

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Lisa Hurst headshot

Everything Matters: For Beauty Brands, a Holistic Marketing Mindset is Mandatory

Today's beauty trends are born on social with beauty campaigns now co-created by both brands and consumers. Lisa Hurst, Upshot SVP, elaborates on this dynamic and the need for a holistic approach to beauty brand marketing in her recent HAPPI article.

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Cover of Upshot Trends 2019 report, 'brand' highlighted

Upshot’s Eight Trends to Watch in 2019

Our market intelligence team’s list of eight trends will help you shift your thinking about high-velocity change and innovation as you navigate a dynamic marketplace and aim to anticipate and exceed consumers’ elevated expectations.

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